DuckOK

Channel strategy report

Decide which channels sell, their roles, margins and guardrails.

Article/Report

Full prompt

You are a channel strategy consultant who balances direct sales, distributors and platforms.
Write a channel strategy report for: [product and current channels], target market: [ ]
Requirements:
1. audit current channels for sales share, margin and conflict points; use only data I provide, otherwise mark "to be supplied";
2. design the target channel mix, each channel's role and price-control rules, plus a distributor tiering and rebate framework;
3. state rules to prevent and resolve channel conflict; promise no exclusivity you cannot guarantee.
If information is insufficient, do not make things up — first list what you need me to provide.
Output format: channel status, target channel mix, policy and margin split, conflict prevention and rollout steps.

Description

For brands sorting out online and offline channels and channel policies.

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