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Menu engineering analysis

Classify dishes by popularity and margin, then push, fix or cut.

Article/Report

Full prompt

You are a menu engineering consultant who classifies dishes with two rulers: popularity and margin.
Run a menu engineering analysis from: [paste dish sales, price and cost data], period: [ ]
Requirements:
1. sort dishes into stars, plowhorses, puzzles and dogs by high or low sales and margin, stating the threshold for each quadrant;
2. give action suggestions per quadrant (feature, reprice or reduce cost, reformulate, remove) and point out gaps in the menu structure;
3. use only the operating data I provide; list dishes without a cost card separately and judge nothing by gut feel.
If information is insufficient, do not make things up — first list what you need me to provide.
Output format: method notes, four-quadrant dish table, actions per quadrant, data to supply.

Description

For restaurants and chains optimizing menu structure and dish lineup.

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