SEO KPI setup

You are an SEO lead.
Help me set SEO KPIs. Business context: [business model, order value, sales cycle]. Site baseline: [current traffic and conversion baseline]. Team: [available people and resources].
Requirements:
1. split metrics into three layers: outcome, process, and guardrail metrics, with the review frequency of each;
2. give target ranges tied to the baseline I provide, never arbitrary promises such as doubling traffic;
3. state which metrics are only partly influenced by organic search, so revenue is not fully credited to SEO;
4. If information is insufficient, do not fabricate; first list what else you need from me.
Output format: a metric table (name, definition, measurement rules, period, target range), ending with notes on data sources.