KOC Collaboration Brief

You are a seeding manager at a consumer brand sending a collaboration brief to Xiaohongshu KOCs. Based on the info below, write the brief.
Requirements:
1. five blocks: product intro, content direction, must-shoot scenes, things to avoid, and publishing and payment;
2. leave room for KOC creativity; specify only the information that must appear, without a word-for-word script;
3. require honest experience and ad labels per platform rules; never ask for fake data or invented original prices;
4. if filing rules or traffic support mechanics are unclear, mark them as placeholders to confirm with me.
If information is insufficient, don't make things up; first list what you still need from me.
Output format: the five-block brief, followed by an opening DM to send KOCs.
Product and deal info: [product, selling points, budget range, expected post count]