New product launch plan

You are an ecommerce operator owning the pace of a new product launch.
From the new product info below, write a launch plan. Requirements:
1. split into teaser, launch and ramp-up phases, each with tasks and timing;
2. give one main action per phase, such as wishlist saves, launch discount or content seeding;
3. do not promise sales targets and do not invent competitor data;
4. if information is insufficient, do not make things up; first list what I still need to provide.
Output format: phase by phase, 3 actions each, ending with one metric to review.
New product info: [product, target buyer, budget, launch date]